P1, P2 (U3), P2 (U21), M1 (U3)

Proposal

purpose
the purpose of my magazine is to create an influence on rap fans in North London and introduce them to new artists and give them information on the artists they already love. this will attract many people towards my magazine because they will be the first to find out about new and exclusive, upcoming rappers. this will give our magazine a USP to Bragg about because their will be new and exclusive information that is only available in our magazine.

Form
my magazine will be approximately 90 pages long. these pages will be filled up with interesting content that will engage the reader. this magazine will cost £5 in all stores however their will be an online version available at £4. in addition to this, our target audience will be able to create a monthly subscription which will mean they will be posted a magazine every 2 weeks and will have full access to our website.

Name
the name of my magazine is Elevate. the reason I have chosen this name is because it is extremely recognisable in the rap industry. as well as this, the world elevate is has a meaning to raise or improve something. this works metaphorically with our magazine because the magazine will change and improve the readers knowledge of the rap industry.

target audience

the primary target audience of my magazine will be 16- 24 year olds who enjoy listening to rap. this is because this a massive amount of this age group is extremely likely to have a liking of this genre. this will allow us to grow our magazine in a large market with a lot of market share. this will lead to more monthly subscriptions and returning customers, therefore more cash flowing in the business. the secondary target audience of my magazine will be 25- 40 year olds. this is because this age group will still have an interest in the rap genre however at this age, they are most likely to be transitioning to other genres in music. there is still a large amount of potential customers in the age group, therefore it is my secondary target audience. these avatars below are what my primary target audience will most likely look like.

resources

to create and design my magazine, I will need different equipment and access to make it at a high level. if given the correct resources, I will be able to carry out and maintain our USP of a high quality rap magazine. this will allow me to charge a high price for my magazine. 

firstly, I would require a camera to take the photos that will be used in our magazine. this is because the photos need to be original and not taken off the internet. as well as this camera, It will need to be accompanied by a tripod in order to get the highest quality photos and images for our magazine. 

secondly, I will need to have access to a computer or laptop with specific softwares on it. for example, I will need Adobe Photoshop as well as writing softwares like Word. this will allow us to complete certain tasks and create the design of the magazine itself. as well as this, I will need access to a editing software .

as well as this, I will need pen and paper. this is because I will need to create the base design for my magazine. this will be used for me to plan what my magazine will look like and what type of content will go where in the magazine. 

I will also need a printer so we can print the magazines. depending on how good quality the printer is, we will be able to print at a faster rate, as well as in better quality.

lastly, I will need a team of people in certain roles to create my magazine and get it out in the public eye. these roles will consist of managing editor, journalist, circulation editor, photo editor/ researcher and an art director. with all of these positions filled, we will be able to create a high quality magazine in the rap genre. 

Distribution

there are many ways for us to distribute our magazine. these consist of selling them in supermarkets and newsagents, selling them online by using an app or sending all of them in the post onto the doorstep of our customers.    

the first way of distributing my magazine is by selling them in supermarkets and newsagents. these will specifically be major retailers like Tescos and Waitrose. this will help our magazine become known and improve its awareness around the UK. because more and more people will be seeing it in their local stores, our brand image will begin to grow and we will start catching the eye of more and more of our potential customers in our market. 

the second way of distributing our magazine is by creating an app which will allow customers to subscribe too and have all the latest news about their favourite rap artists online rather than in a physical magazine. because our target audience is young people who live on social media and on their phones, this will be extremely convenient for them because they can read the exclusive content anywhere and whenever they want. this will raise the reputation and popularity of our magazine, therefore increasing the amount of sales we will have. this will also benefit the pressure groups of our magazine because there will be no paper involved in the creation of our magazine. this will make our magazine more economically friendly, therefore attracting a whole new audience. 

marketing methods

I will be using specific marketing methods in order to reach my target audience in the most efficient. these marketing methods will include posters, advertisement on social media and special offers to new customers. 

firstly, I will be placing posters all over tube stations in North London to raise awareness. this will increase the number of people that know about our magazine, therefore increasing the awareness of our brand. as well as this, it will be an oppurtunity to give valuable information to our customers. for example, our contact number or our website. this will lead to more customers, therefore more subscriptions of our magazine.

secondly, I will be advertising my magazine all over social media, especially on the instagram feeds. this will allow us to target our target customers by showing them our magazine on their instagram feed that they spend a lot of time on. this will allow our magazine to get into the head of our target audience, therefore causing interest of our magazine. 

lastly, we will be using special offers to raise interest in our magazine. these offers will include one free magazine for every new subscription. this will give the customers an incentive to buy our magazines because they feel as if they are getting something back from us. as well as this, special offers and discounts will raise the awareness and reputation of our magazine because we will be treating customers better. 

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existing examples of competition

One example of competition for my magazine is XXL. this is because we are both focusing on similar artists in the rap industry, as well as including similar content about them. this means that we will have the same target audience, therefore it may make it harder to gain market share because XXL are already a well known brand in the rap magazine industry. this means that they will already have loyal customers that will never make the switch of magazines from XXL to Elevate. 

 Another example of a magazine that holds a lot of competition with Elevate is the Complex magazine. this is because they have a huge awareness in both the rap and fashion industry. in their magazine, they cover all the news about the latest sneakers, music and celebrity's. Complex have a huge target audience and operate in a huge market which will make it hard for our magazine to compete with them. 

article ideas

some article ideas that I have include an exclusive interview with an upcoming rapper, an interview with a successful producer and an article explaining what is beheld in the coming year of 2020 in the rap industry.

firstly, an exclusive interview with a new and 'hyped' artist would attract a lot of interest because it will show the industry what this new rapper is trying to achieve and the message he is portraying to his fans. this will gain a lot of interest in the rapper as well as the magazine because we are scouting out new talent in the market. this will bring more and more people in the market to our magazine, therefore raising the number of sales and market share.

secondly, an exclusive interview with a successful producer who has a lot of experience in the industry will raise a lot of interest in our magazine. this is because it will give our audience an insight of what it is like to work behind the scenes with big musicians who are audiences idolise.